APA and the Rule of 7
My article published May 2021 in the APA’s internal SCORE magazine, which discusses the “Rule of Seven” marketing theory, and applies it to APA franchisee operations practices. **Note: References to confidential details are redacted.**
Shopping Habits of Millennial Customers
A report I wrote and that was published online by Telephone Doctor about the shopping habits of various generations, and what distinguishes Millennials from their elders.
ROI of Customer Service Training
An article I wrote and that was published online by Telephone Doctor about the impact of quality customer service on a customer’s lifetime value.